Tiered Promotion System

User Level Promotion Conditions Price Discount Benefits & Profit Balance
Primary Reseller Option 1: Annual purchase ≥300 persons
Option 2: Prepay $3000 (refundable if annual purchase ≥300)

Breach Terms: If annual purchase <300 persons:
- Pay difference between Normal and Reseller Pricing for all orders
- Lose Reseller status next year
Reseller Pricing + 3% Service Fee
(e.g., $65 + $1.95 = $66.95/person)
- Mild discount for retention
- Profit protection via service fee
- Real-time progress tracking in portal
Core Reseller Option 1: Annual purchase ≥500 persons
Option 2: $50,000+ total annual spending

Breach Terms: If targets not met:
- Pay 80% of差价 for near-miss (≥400 persons)
- Full差价 +降级 for significant shortfall
Full Reseller Pricing
(No Service Fee)
(e.g., $65/person, $25/person for 51+)
- 2% year-end rebate
- Dedicated account manager
- Quarterly threshold adjustments
VIP Reseller Custom Agreement:
- $100,000+/year commitment
- Exclusive regional rights

Breach Terms:
- Contract-specific penalties
- Loss of exclusivity rights
Reseller Pricing - Extra 2%
(e.g., $63.7/person instead of $65)
- Co-branded marketing
- Custom packaging
- Priority production slots

Implementation & Enforcement Plan

1. Dynamic Threshold Monitoring

  • Quarterly Adjustment: Reseller tiers and discounts are reviewed quarterly based on actual purchase volume.
  • Example: If 80% of Primary Resellers exceed 300 persons/year, the threshold may increase to 350 persons (with 3-month notice).
  • Automated Alerts: System flags users at risk of not meeting commitments (e.g., purchases <50% of target by Q3).

2. Promotional Messaging

Tier Commitment Savings vs. Normal Pricing
Primary 300 persons Save $20/person ($85 → $65)
Core 500 persons Save $25/person + 2% rebate

Dashboard Widgets: Show real-time savings (e.g., "You've saved $1,200 this year as a Primary Reseller").

3. Exception Handling

  • High-Potential Users:
    • Manual approval for clients with irregular but high-value orders (e.g., event planners).
    • Temporary 3-month grace period to meet thresholds if growth trajectory is strong.
  • Force Majeure: Waive penalties for documented crises (e.g., natural disasters).

4. Automated Tracking & User Portals

60% of 300-person target met

Upgrade to Core Reseller by reaching 500 persons for 2% rebate!

Invoice Alerts: Auto-calculate and display price adjustments if falling behind (e.g., "To avoid $500 price adjustment, purchase 30 more persons by Dec 31").

5. Loyalty Rewards

Tier Benefits
Primary 24h email support
Core Dedicated account manager + early access to new products
VIP Custom packaging + co-branded marketing

6. Compliance Terms

Primary/Core Resellers:

  • If annual purchase < commitment:
    1. Price Adjustment: Pay the difference between Normal Pricing and Reseller Pricing for all orders.
      Example: Bought 200 persons at $65 (committed 300) → Pay ($85 - $65) × 200 = $4,000 adjustment.
    2. Tier Downgrade: Lose Reseller status next year (revert to Normal Pricing).
  • Exemptions: Negotiable if achieving ≥80% of target and signing new commitment for next year.

VIP Resellers:

  • Contract-specific penalties (e.g., loss of exclusivity).

System Balance

Aspect Business Protection Client Flexibility
Thresholds Quarterly adjustments prevent margin erosion Clear notice period (e.g., 3 months)
Price Adjustments Ensures revenue if targets missed Partial exemptions for near-miss (e.g., ≥80% completion)
Tier Benefits Higher tiers require higher spend Transparent upgrade paths

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