Tiered Promotion System
User Level | Promotion Conditions | Price Discount | Benefits & Profit Balance |
---|---|---|---|
Primary Reseller |
Option 1: Annual purchase ≥300 persons Option 2: Prepay $3000 (refundable if annual purchase ≥300) Breach Terms: If annual purchase <300 persons: - Pay difference between Normal and Reseller Pricing for all orders - Lose Reseller status next year |
Reseller Pricing + 3% Service Fee (e.g., $65 + $1.95 = $66.95/person) |
- Mild discount for retention - Profit protection via service fee - Real-time progress tracking in portal |
Core Reseller |
Option 1: Annual purchase ≥500 persons Option 2: $50,000+ total annual spending Breach Terms: If targets not met: - Pay 80% of差价 for near-miss (≥400 persons) - Full差价 +降级 for significant shortfall |
Full Reseller Pricing (No Service Fee) (e.g., $65/person, $25/person for 51+) |
- 2% year-end rebate - Dedicated account manager - Quarterly threshold adjustments |
VIP Reseller |
Custom Agreement: - $100,000+/year commitment - Exclusive regional rights Breach Terms: - Contract-specific penalties - Loss of exclusivity rights |
Reseller Pricing - Extra 2% (e.g., $63.7/person instead of $65) |
- Co-branded marketing - Custom packaging - Priority production slots |
Implementation & Enforcement Plan
1. Dynamic Threshold Monitoring
- Quarterly Adjustment: Reseller tiers and discounts are reviewed quarterly based on actual purchase volume.
- Example: If 80% of Primary Resellers exceed 300 persons/year, the threshold may increase to 350 persons (with 3-month notice).
- Automated Alerts: System flags users at risk of not meeting commitments (e.g., purchases <50% of target by Q3).
2. Promotional Messaging
Tier | Commitment | Savings vs. Normal Pricing |
---|---|---|
Primary | 300 persons | Save $20/person ($85 → $65) |
Core | 500 persons | Save $25/person + 2% rebate |
Dashboard Widgets: Show real-time savings (e.g., "You've saved $1,200 this year as a Primary Reseller").
3. Exception Handling
- High-Potential Users:
- Manual approval for clients with irregular but high-value orders (e.g., event planners).
- Temporary 3-month grace period to meet thresholds if growth trajectory is strong.
- Force Majeure: Waive penalties for documented crises (e.g., natural disasters).
4. Automated Tracking & User Portals
Upgrade to Core Reseller by reaching 500 persons for 2% rebate!
Invoice Alerts: Auto-calculate and display price adjustments if falling behind (e.g., "To avoid $500 price adjustment, purchase 30 more persons by Dec 31").
5. Loyalty Rewards
Tier | Benefits |
---|---|
Primary | 24h email support |
Core | Dedicated account manager + early access to new products |
VIP | Custom packaging + co-branded marketing |
6. Compliance Terms
Primary/Core Resellers:
- If annual purchase < commitment:
- Price Adjustment: Pay the difference between Normal Pricing and Reseller Pricing for all orders.
Example: Bought 200 persons at $65 (committed 300) → Pay ($85 - $65) × 200 = $4,000 adjustment. - Tier Downgrade: Lose Reseller status next year (revert to Normal Pricing).
- Price Adjustment: Pay the difference between Normal Pricing and Reseller Pricing for all orders.
- Exemptions: Negotiable if achieving ≥80% of target and signing new commitment for next year.
VIP Resellers:
- Contract-specific penalties (e.g., loss of exclusivity).
System Balance
Aspect | Business Protection | Client Flexibility |
---|---|---|
Thresholds | Quarterly adjustments prevent margin erosion | Clear notice period (e.g., 3 months) |
Price Adjustments | Ensures revenue if targets missed | Partial exemptions for near-miss (e.g., ≥80% completion) |
Tier Benefits | Higher tiers require higher spend | Transparent upgrade paths |
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